Optimizely A/B Testing

Run feature flagging and mobile A/B testing with Optimizely. Nativine embeds native Optimizely Feature Experimentation SDKs, enabling product teams to toggle native features, roll out dynamic web variations, and optimize conversion funnels in real time.

1. Overview & Native Capabilities

Optimizely is an enterprise experimentation platform. Nativine's native Optimizely integration allows developers to evaluate feature flags at native speeds before web view rendering:

• Instant Feature Flagging: Turn new mobile app features ON or OFF remotely without waiting for App Store / Play Store updates.
• Sub-Millisecond Experimentation: Local datafile evaluation guarantees zero layout flickering or visual delays during A/B tests.
• Targeted Audience Segments: Evaluate experiment variations based on device OS, user attributes, or location metadata.

2. Configuration & App Builder Setup Guide

Phase 1: Optimizely Console Key Retrieval

1. Log in to your Optimizely Console at app.optimizely.com.
2. Go to Settings > Environments.
3. Copy your Production SDK Key (Primary Datafile Key).

Phase 2: Nativine App Builder Configuration

1. Open the Nativine App Builder at /web-to-app-converter-pro.
2. Click the Add-ons & Plugins tab in the left builder menu.
3. Locate or search for Optimizely A/B Testing, toggle the plugin ON (or click Enable), and click Config.
4. Paste your Optimizely SDK Key into the configuration input field.
5. Click Save Config and navigate to the Builds tab to compile your mobile application.

3. Native JS Bridge API Reference

To evaluate a feature flag or get variation assignments in JavaScript, call nativine.optimizely.isFeatureEnabled():

// Evaluate feature flag
nativine.optimizely.isFeatureEnabled({
  featureKey: 'new_checkout_flow',
  userId: 'user_456',
  callback: 'onFeatureFlagResult'
});

function onFeatureFlagResult(result) {
  if (result.enabled) {
    console.log("New checkout flow enabled for this user!");
  }
}

Parameters

4. Frequently Asked Questions (Q&A)